Friday, February 22, 2008

Why Heidi Diaz Marketing to Teens is Shameful

Here is a recent article about teens, dieting and eating disorders.

Many Overweight Teens Have Same Eating Disorders as Thin Peers

From the article:

A new study of teenagers has found that the same risk factors are associated with both being overweight and with disordered eating behaviors like binge eating and using diet pills. Moreover, food-related problems are extraordinarily common among urban teens — affecting 44 percent of adolescent girls and 29 percent of boys.

Heidi Diaz is no dummy. She knows that those are exactly the people she is going to reach with her viral marketing that suggest stars like Jessica Alba and Lindsay Lohan are using Kimkins. (They are not.) She is preying on young people to get them to part with their money. Here is a picture from the Kimmer blog, taken today. The post is several months old, but despite the ongoing lawsuit and intense scrutiny of her business actions, Heidi Diaz has left it out there:

More from the article:

More than one-third of the overweight girls in the study engaged in what the researchers called “extreme weight control behaviors,” like vomiting or taking diet pills or laxatives in an attempt to lose weight. “We usually look for these behaviors in very thin girls, but here we see a very high prevalence in overweight girls,” said lead author Dianne Neumark-Sztainer, Ph.D., professor of public health at the University of Minnesota.

It doesn’t faze Heidi Diaz at all that she’s introducing or reinforcing exactly these dangerous eating patterns - remember the daily laxative advice? Remember the story of the teenage girl on Kimkins who was treated badly for suggesting she needed to eat more than the 500 calories she was getting? Heidi knew how old she was and still gave her bad diet advice and didn’t protect her from people (even site Admins) who viciously attacked her.

If you haven't joined Kimkins, please consider very carefully the kind of business woman she is. If you are a member of the site, please consider very carefully whether or not she is the kind of woman you want to lend credibility to by continuing to participate at her site.

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