Tuesday, January 29, 2008

Blame the Fraud, Not the Victim

I just read some comments on a message board that made me angry. They said that people should have done their homework before falling for Heidi DiazKimkins scam.

How did Heidi Diaz get most of her customers? Not from experienced lowcarb dieters who frequent internet message boards! She got her customers from people who saw the diet on the cover of Woman’s World magazine. They read the article, they read the inaccurate suggested menu, and they read about Christin’s amazing success.

Woman’s World magazine promoted the diet. If a reader went to the Kimkins website, and no plan details were there. She would have to buy a nonrefundable membership to get the details. If she did an internet search for Kimkins, the search results were completely saturated with spammy affiliate marketing sites and blogs written by sock puppets, loaded with phony photos and stories. It was the most effective marketing campaign I’ve ever seen. Fortunately, this isn’t the case any more, because people have been working very hard to balance the spam with information about the truth: the fraud, the lawsuit, the dangers, the TV coverage. There’s still plenty of spam out there, but at least it’s not impossible to find real information about the plan.

My guess is that many of the people who tried Kimkins thought they DID do their homework. They are not to be blamed for falling for Heidi Diaz’ Kimkins scam. Heidi Diaz is the one to blame.

Heidi Diaz is to blame! NOT her victims!


mariasol said...

Here's another post on the predator's sock puppets blaming the victim: Blaming Kimkins Dieters

2BIG said...

thank you for blogging about this.
No one should be atempting to deflect the blame from Kimkins.com and Kimmer